What Not To Do

What Not To Do is where fail isn’t a four letter f-word. This is the warts-and-all web platform for experts to show the mistakes they made on their way to where they are today. Created by a trio of entrepreneurs as an alternative to relentlessly positive websites which only focus on the shiny side of life.

What Not To Do is where experts show not just what they have learned, but how they learned it. Where they can be proud of their failures because they’ve made them the success they are.

What Not To Do is where they share their most embarrassing professional mistakes so that others can see what not to do.

Kevin J Reid

Co-Conspirator

Having over two decades of human interaction in learning and development, Kevin is a well-practised Communications Coach and Business Skills Trainer who has made numerous mistakes, taken the learning value from each of them and now he knows What Not To Do.

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Barbara Monahan

Co-Conspirator

With over three decades of working in the graphic design and branding business, Barbara has made many a classic business mistake, especially when starting out, but always learning from those mistakes, and continuing to learn, because there is always more to learn. Barbara shares her failures and offers her advice on What Not To Do in design and branding.

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Amit Wadhwa

Co-Conspirator

With over 15 years of experience in breaking apart and putting together WordPress, Amit is a well-informed and self-taught WordPress expert who has made a lot of mistakes so he is well placed to tell you What Not To Do with WordPress!

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