mobile logo

View all specialist articles

About What Not To Do
What Not To Do is where fail isn’t a four letter f-word. This is the warts-and-all web platform for experts to show the mistakes they made on their way to where they are today. Created by a trio of entrepreneurs as an alternative to relentlessly positive websites which only focus on the shiny side of life.
Latest Articles

  • What not to do when visualising data

    As a Data Analyst, visualising data is my bread and butter but I have had my fair share of failures. I’ve put together some of the mistakes I’ve made & how to avoid them when visualising data....

    5th March 2021

  • Making your First Online Video – What Not To Do

    If you can get your message across in 2 minutes, don’t take 10 minutes to get to the point. We are all video viewers and you know the first thing you look at when deciding to view a video is, how long is this video? We then make a split-second decision to play or move on. Keep your videos short and concise....

    26th February 2021

  • What Not to Do When Talking About Your Business

    Watch the listener’s body language and listen to their questions. The questions they ask will help you to improve on how you describe your business in the future. Those questions will help you to develop great content for your website and social media channels. If you keep getting the same questions again and again you’ve definitely got a topic worth writing about....

    16th February 2021

  • What not to do when Putting A Professional Face To Your Business

    What is the message you want to give out with your photo image? Are you presenting as professional yet approachable, do you want to portray trust, is your business all about fun and energy?...

    14th January 2021

  • When it Comes to Branding Your Business, Don’t Do It Yourself

    While branding your business, you don’t need a separate website, logo, or business name…you need a brand which encompasses all three. Your brand is the seed from which the other shoots of your business will grow....

    23rd March 2021

  • What not to do – do not “put the cart before the horse”

    Putting the cart before the horse, means reversing the proper order or procedure of something. In business it means asking yourself, what to invest my money in first? Get the specifics in place to begin with, and concentrate your efforts on a business model for consistent cashflow. While boot-strapping can help you to start smart, your first priority is to validate your business and create cashflow. Be practical and keep things simple. Invest back into your business as it grows....

    16th March 2021

  • I love you too, sign here!

    When a potential business partner asked, “Do you have any faults or defects?” My answer; “More than I would like to admit. I tend to trust people too readily.” A few months later, (as I had no funds to invest), we were in business together on the basis of a gentleman's agreement. After two and a half years, I asked for a formal contract and I was refused. The obvious lesson; write down your agreement and formalize it. ...

    12th March 2021
© 2020 What Not To Do. All rights reserved.