Meadhbh Hand

What Not To Do / Meadhbh Hand

Areas of Expertise

Copywriting, content writing, content design, tone of voice, communications.


  • PhD, English, Trinity College Dublin
  • MA American Literature University College Dublin
  • BA English, University College Dublin
  • Diploma in Print Journalism, Senior College Ballyfermot
  • Diploma in Project Management, University College Dublin
  • Postgraduate Certificate, Innovation, Entrepreneurship & Enterprise, University College Dublin
  • Content Design, Content Design London

My Expertise

Meadhbh Hand is a Dublin-based copywriter, content writer and content designer. With a PhD in poetry, she makes the mundane memorable, writing content that connects her clients with new business. Meadhbh has written about topics as diverse as technology in higher education, design, the health benefits of prunes, and smart working. She enjoys the variety and challenges of working with clients from different sectors. As well as working on once-off web content projects, Meadhbh also offers ongoing support for businesses to develop their blogs and create regular newsletters for their customers. Meadhbh loves helping people to develop their writing skills and become better communicators. She can deliver workshops and one-to-one coaching to improve individuals’ and organisations’ communication skills. As a member of ProCopywriters (an organisation of over 900 active commercial writers) she keeps her skills and creativity sharp with regular CPD training. Aside from work, she enjoys reading (of course!), cinema, meditation, cross-stitching and circuit training. Meadhbh is an active committee member of Trinity Women Graduates, serving as President in 2020.

My Articles

  • Make your website’s About page (or your LinkedIn profile) stand out

    Your About page, or LinkedIn profile, is a chance for you to show a little personality. Don’t be afraid to be distinctive. You want to work with people who fit with your company’s philosophy and with your personality. So don’t hide who you or your company really is by sounding like everyone else.

  • What not to do when creating a blog for your website

    If you are planning to write a blog for your business’s website your content needs to pass the “who cares” test. It should inform and engage readers and potential customers by answering questions they might have. You have to write about what interests them, not just what you want to talk about.

  • What Not to Do When Talking About Your Business

    Watch the listener’s body language and listen to their questions. The questions they ask will help you to improve on how you describe your business in the future. Those questions will help you to develop great content for your website and social media channels. If you keep getting the same questions again and again you’ve definitely got a topic worth writing about.

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