Megan Best is passionate about environmental issues, and is convinced that arts, culture and the creative industries have the opportunity and a responsibility to speak both to, and on behalf of society. The arts are how we express who we are, and who we could be.
In 2017, in a bid to raise awareness, Megan co-founded Attention Attire – a circular fashion clothing brand entirely created from festival campsite waste. Her current role is as MD to Native Events, the driving force for sustainable event solutions in Ireland. A recently commenced project is The Green Room – a weekly radio programme on Dublin City FM, where she discusses environmental and social challenges and successes with Ireland’s cultural sector leaders.
Megan is also the Operations Manager of the Body&Soul Festival, an explosion of music, colour and vibrancy that takes place on the summer solstice weekend in Ireland each year and attracts over 15,000 people. Trained in systems thinking, circular economy principles and currently undertaking an MSc in environmental sustainability, Megan is a passionate and driven forerunner who works with a wide range of collaborators and creatives in the realms of circularity, festival production and sustainability solutions.
It can seem from the outside that putting on a gig, event, show or festival is an easy and fun thing to do.
In the series of “What Not to do: sustainable festival production” articles, Megan talks about the importance of including waste management and the various stakeholders related to that waste in the event planning stage.
we should have drawn on local knowledge – if we had known what the land would be like in heavy rain, we could have redrawn the maps sooner, given ourselves some headroom, reshaped the event in response to the one thing we have no control over – the weather.