Every business whether a large corporate, SME, or individual, has something unique to say about their offering. Often it’s buried deep and not given the light and platform to get it noticed. That’s where I come in. Drawing from over four decades of industry experience, that essence is found and given a voice and route for effective communication. Marrying business acumen with creativity, I deliver on message and meet objectives from conception to completion.
Having run and sold a successful design agency, lectured on a number of MBA courses and hosted innovation workshops, my calm and knowing style, coupled with real world experience, has brought numerous commissions from the initial idea right through to a marketing reality.
What inspires me? From Victorian pot lids to vintage Landrovers, Harry Clake’s stained glass to the changing seasons, each with their own quality, texture and story.
Invest in the time of a proofing buddy, they can be invaluable in getting things right and don’t rely on the client to perform the all-important process!
When asked to communicate to a specific audience, especially when you’re a young wipper snapper designer in an international agency, it best to pause, think and ask, ‘Am I really putting my clients’ best interests first, or is this an opportunity to prove how creative I am?’.